His eyes are orange, his tongue is black, he has purple prickles all over his back... he's crafted from highly absorbent cotton too so your little monster can stay snug after bathtime with The Gruffalo towel.

The Gruffalo by MORI collaboration
Made from 100% cotton
Padded horn details
Purple spikes on the back
Suitable for little ones over 9m
84cm x 96cm sizing